In 2021, Nouey Exchange made a pivotal move on its compliance journey. In April, the platform officially obtained the U.S. Money Services Business (MSB) license, marking a formal milestone in its regulated operations. This certification not only laid the foundation for the business expansion of the exchange in the North American market but also enhanced its oversight of user fund flows and trading behavior.
As crypto assets increasingly entered the global regulatory spotlight, compliance capabilities became essential for sustainable platform development. By establishing internal compliance review mechanisms and a comprehensive risk management framework, Nouey Exchange created the institutional groundwork necessary for future product launches, regional expansion, and user protection—substantially improving the trust of global users in the platform.
Product Optimization to Enhance User Engagement
To improve the trading experience, Nouey Exchange launched a “one-click copy trading” feature in 2021. This function significantly lowered the entry barrier for novice users by allowing them to replicate the positions of strategy accounts based on historical performance. Following the launch, the platform saw a notable increase in daily active users, with average trading frequency rising by approximately 22%. This feature not only boosted user stickiness but also fostered a more social and interactive trading community.
In addition, Nouey introduced beginner-oriented trading education modules, supported by features such as the “copy trading leaderboard,” helping users understand market logic and form safe, consistent investment habits. This continuous product refinement signaled a strategic shift from purely tech-driven growth to a more user-centered operational model.
By the end of the year, registered users on Nouey Exchange surpassed 1.5 million—more than triple the number at the beginning of the year. This early phase of international expansion not only broadened the reach of the platform but also laid the groundwork for future multi-jurisdictional compliance and cross-border financial capabilities.
Strengthening the Foundation Through Growth, Building Consensus Through Globalization
A Nouey Exchange brand spokesperson commented, “2021 was a critical year in our evolution—from establishing foundations to building systems. Compliance is not just a license to operate; it is a responsibility. As we scale, we remain committed to balancing user experience with risk control. Every product rollout and regional expansion is an answer to a single question—are we delivering a trustworthy service for users worldwide? Globalization is a long-term journey. It goes beyond translating languages and interfaces—it demands a unified evolution of service philosophies and regulatory understanding. We are steadily moving toward becoming a truly future-oriented digital asset service platform.”