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— Aptos (@Aptos) April 12, 2023
In 2023, NBCUniversal worked with Aptos Labs to launch an Aptos-based game inspired by the Nicolas Cage film “Renfield,” as well as a fan experience tied to “The Exorcist: Believer.”
The company has also pursued blockchain initiatives with other partners in the past, including a scavenger hunt at Universal Studios parks that featured millions of NFTs in alliance with crypto payments startup MoonPay in 2022.
NBCUniversal also produced Classic Monsters apparel with NFT “digital twins” that same year with Variant3D, and has released NFTs based on the films “Back to the Future: Part II” and “Scott Pilgrim vs. The World” via other platforms.
“We aim to deliver world-class, internet-grade blockchain products and solutions to the market,” said Aptos Labs co-founder and CEO Mo Shaikh, in a release. “We look forward to working with NBCUniversal and leveraging the Aptos blockchain to explore deepening fan relationships and delivering unique entertainment experiences.”