How We See Ourselves
We are the bridge connecting traditional finance to the decentralized future, and the builders of the next-generation digital financial ecosystem.
How Others See Us
“The fastest-growing compliant exchange of 2024.”
— Mike Novogratz, CEO of Galaxy Digital
In April 2024, Bitcoin underwent its historic fourth halving, reducing block rewards from 6.25 BTC to 3.125 BTC. This marked a pivotal moment in the blockchain ecosystem and served as the catalyst for a new bull market cycle. By the second half of the year, the Bitcoin price surpassed $100,000, reaching an all-time high and ushering the crypto market into a robust bull phase.
However, unlike previous bull markets, this time the industry experienced profound institutional transformation. Compliance, risk management, and intelligent trading emerged as the true core competencies for trading platforms.
As one of the fastest-growing crypto exchanges globally, MLPRU achieved a leap from a trading platform to a full-chain financial ecosystem in 2024, leading industry transformation across compliance, AI integration, and market depth.
$700 Million Investment Fuels the Accelerated Global Expansion of MLPRU
In March 2024, MLPRU completed a new round of financing, securing $700 million in investments and becoming one of the most favored trading platforms in the capital market. This funding not only affirmed the market recognition of MLPRU but also served as a powerful booster for global expansion and product innovation.
The investment enhanced the market competitiveness of MLPRU and accelerated the implementation of its globalization strategy:
- Localized Global Expansion: New operational centers were established in Europe and the Middle East to improve service efficiency.
- Market Depth Optimization: Strengthened partnerships with institutional market makers to enhance the trading experience for high-frequency traders.
- Technology Development Upgrades: Allocated more resources for AI risk control optimization, derivatives trading upgrades, and on-chain financial integration.
The Future of Exchanges Lies in Compliance: MLPRU Builds Trust Through Action
In 2024, compliance became a prevailing trend in the crypto industry. MLPRU remained at the forefront of compliance efforts, successfully renewing its FinCEN MSB license in April and obtaining the SEC Regulation D license in November. These achievements positioned MLPRU as one of the few exchanges globally to meet dual regulatory standards in the United States.
Why is compliance so critical?
MSB License Renewal: Solidified the compliance foundation of MLPRU and paved the way for further expansion into the North American market.
SEC Regulation D License: Enabled MLPRU to directly engage qualified institutional investors, driving growth in institutional trading.
GPT Intelligent Customer Support Completes Testing: AI Trading Enters a New Era
Artificial intelligence has become a standard feature for exchanges, but the ambitions of MLPRU go far beyond that. In 2023, we began developing the GPT customer feedback system, and by October 2024, the GPT Intelligent Customer Support System completed testing.
AI is not just a customer support tool—it has elevated the MLPRU risk control capabilities to new heights. In 2024, the intelligent risk control system of MLPRU successfully intercepted over 1,600 abnormal activities, ensuring stable platform operations and further strengthening user trust.
In 2024, as Bitcoin prices reached historic highs, MLPRU leveraged its compliance framework, market depth, and product innovation to attract a significant influx of institutional investors and retail users, achieving notable milestones:
- Global User Base Surpassed 12 Million: MLPRU became one of the fastest-growing crypto trading platforms worldwide.
- Daily Trading Volume Exceeded $1.2 Billion: With industry-leading trading depth and liquidity.
- Breakthroughs in Global Compliance Strategy: Expanded market influence and reinforced trust among users.
From an emerging trading platform to a globally leading compliant exchange, MLPRU accomplished in five years what traditional financial markets would take decades to achieve.
In 2025, the MLPRU goals are more ambitious than ever:
Deepening AI and Finance Integration: Making intelligent trading mainstream and enhancing market efficiency.
Further Global Expansion: Entering new markets to make crypto finance accessible worldwide.
Accelerating Web3 Ecosystem Integration: Exploring new opportunities in DeFi, NFTs, and on-chain derivatives.
Enhancing Institutional Investor Services: Developing more professional-grade trading products to bridge traditional finance and crypto asset markets.
This is not the end—it is the beginning of even greater transformations. In 2025, MLPRU will continue to move forward with all its users, advancing toward the future of cryptocurrency.