EVEN, the direct-to-fan music platform used by stars like J. Cole, 6LACK, Smino, and LaRussell, is taking its mission to the next level with the launch of a custom Avalanche Layer 1, built using AvaCloud.
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The move marks a major leap in blockchain-based music distribution—and signals a growing shift toward creator-owned infrastructure that scales with real-world demand.
From Streaming to Ownership
Unlike traditional platforms that pay artists cents per stream, EVEN flips the model: One fan = one sale.
Where streaming services require over 1,250 paid streams (or 3,750 ad-supported ones) to earn the same amount, EVEN pays artists instantly when fans purchase music directly—giving artists more control, more revenue, and the power to own the release moment.
And artists are flocking to it—50,000+ new signups per week, with more than 2 million expected by year’s end.
Why Avalanche?
To support this explosive growth, EVEN needed blockchain infrastructure that delivers speed, low costs, and infinite scalability—without compromising user experience. That’s where AvaCloud comes in.
By building on Avalanche using AvaCloud’s fully managed infrastructure, EVEN gains:
Real-time token-gated access
Transparent revenue splits
Advanced fan analytics and insights
Seamless backend scaling to match global demand
“We built EVEN to return value and agency to artists. With Avalanche, we can deliver fan-powered music drops at scale and empower artists to monetize on their terms.”
Mag Rodriguez, CEO of EVEN
More Than Just Tech—A Movement
The custom Avalanche chain gives EVEN the power to introduce interactive fan features—like premium gated content, unlockable experiences, and rich creator dashboards. The platform is also integrated with major music partners like UnitedMasters, helping artists plug directly into broader industry workflows.
And in a major milestone, EVEN became the first superfan platform recognized by Luminate, the data engine behind the Billboard charts—ensuring that direct fan monetization contributes to artists\' official rankings.
“Their model shows what Avalanche was built for—real-world, consumer-grade innovation,” said John Nahas, VP of Business Development at Ava Labs.
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About EVEN
EVEN is a direct-to-fan music platform giving creators full control over distribution, revenue, and fan engagement. From emerging artists to global icons, EVEN supports a new era of independent music monetization.
About Avalanche
Avalanche is a high-performance blockchain network designed for builders. Its AvaCloud platform allows teams to launch custom Layer 1s in minutes—perfect for scaling Web3 applications in finance, gaming, culture, and beyond.