Product Managers, let's be honest—most of us spend more time writing documents than actually building products. You pour weeks into crafting the most precise PRD, thinking you’ve finally nailed it. You’ve anticipated every edge case and mapped out every detail. You hand it off, convinced this will finally bring alignment between designers, engineers, and stakeholders. But instead of clarity, you’re met with confusion.
You chase designers through countless revisions. Engineers ping you with “clarifying” questions. Meetings pile up. You’re drowning in Slack threads. Before you know it, that PRD that took weeks is outdated.
Here’s the harsh reality: 55% of product managers struggle to get buy-in from stakeholders (Gitnux), while engineers and tech leads spend 20-30% of their time on collaboration tasks like meetings, status updates, and clarifying project requirements(GitLab).
We’ve built an entire industry around managing collaboration; somehow, it’s still broken.
What if you didn’t need PRDs at all?
Seriously, think about it. What if you, the PM, could handle everything yourself? No more endless revisions. We live in a world where AI can multiply your capabilities, yet we’re still stuck in this outdated way of working.
At Turing, we stopped asking, “How can we make PRDs better?” and started asking, “Do we even need them?” That’s when we did the unthinkable: we threw them out entirely.
AI changed everything
Here’s what happens when you ditch the PRD and jump straight into prototyping:
Stop writing, start building: Instead of wasting weeks on a document no one reads, you, the PM, jot down a quick blurb. Then, you team up with a custom GPT to brainstorm and flesh out problems and solutions in real-time.
Suddenly, you’re not a PM writing instructions—you’re a PM building the product.Visuals over verbiage: In minutes, you’ve got a working prototype. You’re not explaining what you want—you’re showing it. Designers can stop guessing. Engineers see the vision. Everyone’s on the same page from day one.Instant feedback, instant iteration: Got something wrong? No problem. Tweak it, re-visualize it, and move forward. The entire process becomes this fluid, dynamic cycle of improvement, instead of a rigid, bureaucratic slog.
The result? We tripled our speed
What used to take weeks now takes 30 minutes—just ask one of our PMs who created an end-to-end prototype. He threw away his unfinished PRD, which took more than 4 weeks to finish.
We’re not talking about ideas—we’re building them. Engineers move faster, designers execute with clarity, and you’re finally driving the product forward. The process is fast, interactive, and pretty fun.
So, what does this mean for PMs?
This revolution doesn’t just change the way we work—it changes 𝐰𝐡𝐨 we need in the room.
Will PMs no longer write countless documents, but instead become prototyping powerhouses? What kind of skills will “the AI-era PMs” need?Will we see a new breed of PMs—the one-person unicorn who can design, iterate, and build?
The era of AI-driven product development is here, and it's rewriting the playbook for Product Managers. No more getting bogged down by outdated documents and endless revisions. With AI prototypes, you can jump from idea to execution in record time, align your team instantly, and build products faster than ever before. The question is no longer how to write a better PRD, but why would you need one at all. The PM of the future won’t just manage workflows—they’ll create them. It’s time to embrace the change, unlock your full potential, and lead the charge into a new age of product innovation. At Turing, we’ve already made the leap—are you ready to join us?